Last updated: April 8, 2026
If you received a preview website from Peal, it was built automatically from your firm’s public Google Business listing — including your firm name, address, phone number, practice area, and publicly visible reviews. We use only information that is already publicly available; we do not scrape private data or purchase contact lists.
Peal is an independent website-building service and is not affiliated with, endorsed by, or sponsored by Google. Google and Google Business are trademarks of Google LLC.
If you would like your preview removed, you may request removal in two ways: visit the “Delete preview” link shown on any preview page (at /p/[token]/delete), or contact Sterling Mull directly at support@verbumlaw.com. Removal requests are honored promptly, typically within one business day.
We collect information you provide directly — including your name, email address, firm name, and payment details when you sign up for Peal. We also collect information from visitors to your Peal-hosted website through lead capture forms, including contact names, email addresses, phone numbers, and case descriptions submitted by prospective clients.
We use the information we collect to provide and improve the Peal service, process payments, communicate with you about your account and service updates, route leads to your firm, and comply with legal obligations. We do not sell your personal information or your clients' information to third parties.
Information submitted through lead capture forms on your website is routed to you as the subscribing customer. Peal acts as a data processor for this information. You, as the attorney, are responsible for handling prospective client communications in accordance with your jurisdiction's rules of professional conduct, including rules around confidentiality and advertising.
Peal uses cookies and similar technologies to operate the service, remember your preferences, and understand how visitors interact with your website. We may use aggregate, anonymized analytics data to improve the platform. You can control cookie settings through your browser preferences, though disabling cookies may affect service functionality.
Peal integrates with third-party services including payment processors, hosting infrastructure providers, and review platforms. These services have their own privacy policies and data practices. We share only the minimum information necessary to deliver the Peal service and select partners who meet our data protection standards.
We retain your account information for as long as your subscription is active and for 30 days after cancellation to allow for data export. Lead data collected on your behalf is retained for the duration of your subscription. You may request deletion of your data at any time by contacting support@verbumlaw.com.
We take reasonable technical and organizational measures to protect your data, including SSL encryption for all data in transit and encryption at rest for sensitive fields. No system is completely secure; we encourage you to use strong passwords and notify us immediately if you suspect unauthorized access to your account.
Depending on your location, you may have rights to access, correct, or delete personal information we hold about you. To exercise these rights, contact us at support@verbumlaw.com. We will respond within 30 days. We do not discriminate against users who exercise their privacy rights.
If you have questions or concerns about this Privacy Policy, please contact us at support@usepeal.com. We are committed to resolving privacy inquiries promptly and in good faith.